RewardSnapBranding & Mobile Application Design
RewardSnap is a unique mobile application that helps shoppers manage loyalty programs, receive special coupons and offers, and share their experiences and feedback with other consumers, as well as with retailers. More than just a shopping application, RewardSnap seeks to connect consumers and retailers in exciting new ways.
From square one, RewardSnap faced the challenge of developing a product that would appeal to and serve both retailers and consumers, two audiences which often have very different goals and priorities. Consumers demand an app that's easy to use, requires minimal set up, and effectively helps them save time and money while shopping. Retailers, on the other hand, hope to use RewardSnap to create new channels of interaction and communication that help them connect to and build relationships with consumers.
It was clear that simple coupon sharing and reward card storage wasn't going to provide either group with what they needed, and RewardSnap would have to push well beyond the boundaries set by existing mobile shopping applications. It would include such advanced functionality as: Reward program enrollment, sales events and deals, detailed retailer information, and the ability for shoppers to communicate store-specific feedback directly to retailers.
The amount of functionality required by the app highlighted the need for an intuitive, enjoyable user interface. The team created dozens of detailed wireframe sets, each exploring unique interface constructs and overall approaches to the user experience. Once all of the major interactions had been identified and designed, the team began the development of extremely detailed, pixel-perfect prototypes, which were used directly by RewardSnap's development team during implementation of the final product.
Prior to the app's official launch, KA+A refreshed the existing RewardSnap visual identity, designed a marketing-focused website, and developed a set of materials to support the company's sales and marketing efforts. Since its launch, the app has garnered significant attention from both the retail and investment communities and stands poised to be a truly disruptive force in the mobile marketing space.
