iGoDigitalBrand Consulting & Interactive Design
About iGoDigital
iGoDigital provides a suite of web-based commerce tools designed to increase the value of every customer interaction by emulating and, in many cases, improving the in-store shopping experience. The company's SaaS platform provides a comprehensive, fully integrated, and highly extensible product recommendation and social commerce solution that drives online retail.
The Challenge
When iGoDigital came to KA+A, they were already a highly successful player in the web-based recommendations and social commerce industry. However, due to their rapid growth and expansion into other product lines, their core brand strategy was being challenged, leading to an inability to fully articulate the value span of their offerings.
KA+A was challenged to clarify the vision behind the iGoDigital brand and then to build a corporate identity, communications system, and interactive strategy to support that vision.
The Process
KA+A kicked-off the branding engagement by digging deep into iGoDigital's existing sales and marketing process. The team's first move was to conduct deep-dive interviews with organizational stakeholders in order to better understand what challenges and opportunities the brand was confronted with. Quickly, the team realized that iGoDigital's uniqueness was born out of their ability to effectively recreate the in-store shopping experience in an online environment. Armed with the findings from this work, KA+A assessed the competitive landscape, and were able to swiftly identify emerging patterns of differentiation. A set of brand and design criteria were developed by which KA+A could implement and measure a comprehensive redesign and subsequent launch of the iGoDigital brand.
The Result
The resulting brand repositioning has helped establish iGoDigital as a leading force in the product recommendations and social commerce arena. The revitalized brand has made a significant contribution to iGoDigital's bottom line and has better equipped the organization to articulate the value that their software and services provide customers. Since the launch of the new brand and web site, iGoDigital continues to rapidly grow their client base, which includes brand's such as: Amazon.com, BestBuy, BMW, Dell, The Home Depot, Nokia and Walmart.
