ExactTarget

A long-standing partnership with one of the most innovative technology companies in Indianapolis, helps a rapidly growing brand establish itself as a distinguished global marketing leader.

Services Delivered

  • Research & Strategy
  • Brand Strategy
  • Brand Identity
  • Sales Collateral
  • Website Design
  • Web / Mobile UI
  • Service Design
  • Content Development

ExactTarget is a global marketing SaaS (Software as a Service) leader whose products and services power interactive marketing programs for some of the largest and most renowned companies in the world. Today, more than 6,000 brands use ExactTarget to deliver engaging, relevant messages across multiple platforms to increase sales, optimize marketing investments, and strengthen relationships with their customers.

In 2006, after just five years in business, ExactTarget had amassed a thriving network of partners and an increasingly diverse client portfolio. To accommodate their rapid growth, they first engaged KA+A to help them craft a cohesive brand strategy. After weeks of stakeholder interviews and an extensive audit of ExactTarget’s products and services, a new brand was born, giving way to a polished logo, refined messaging, and brand strategy that laid the groundwork for what would become ExactTarget’s Orange Culture.

ExactTarget's Orange Culture as presented to investors and other stakeholders

Throughout the years that followed, KA+A has played an integral role in ExactTarget’s profound growth and success. Milestones include early stage prototyping of ExactTarget’s Interactive Marketing Hub, developing the identity for the company’s user conference, Connections, roadshow deck design for their initial public offering, development of key presentation materials for their acquisition of Pardot and iGoDigital, and design and UX/UI development for ExactTarget’s much anticipated HubExchange App marketplace.

ExactTarget's user conference, Connections
Portion of an infographic designed for HubExchange

In June of 2013, KA+A provided design support for a defining moment in the company’s history, as ExactTarget was acquired by global CRM leader, Salesforce.com.

Today, KA+A continues to work with ExactTarget as they take digital marketing to new heights with innovative solutions for businesses around the world.