CowBoom.comBrand Development & Interactive Design
About CowBoom.com
CowBoom.com is an online retailer that specializes in discount computer hardware and software, and consumer electronics. They offer a rich inventory of hundreds of products that are in constant rotation. The focus of their online store is "The Daily Deal," which features a new, deeply discounted item every day.
The Challenge
iGoDigital, CowBoom.com's development partner, engaged KA+A to help them face the challenge of entering a marketplace dominated by a handful of major competitors. For all intents and purposes, inventory and price had become commoditized, leaving essentially no opportunity for differentiation in those areas. Instead, CowBoom.com would need to develop a powerful brand identity and positioning strategy to effectively set itself apart from the competition.
The Process
After a review of the competitive landscape, the team at KA+A quickly realized that CowBoom.com had a singular opportunity to use a well designed user experience asits key differentiator. Most competing sites provided a messy potluck of products and price tags that succeeded primarily in overwhelming users. By contrast, CowBoom.com would utilize a polished visual identity and an elegant website design to give their users a cohesive and enjoyable experience.
To achieve this objective, KA+A designed and developed a new visual identity along with hi-fidelity website prototypes that a development team translated into a functioning online store.
The Result
CowBoom.com successfully launched in August 2009. The site's unique identity and focus on user experience has helped it build a solid customer base, and carve out a niche in a highly competitive market.
