CowBoom.com : Brand Development & Interactive Design

CowBoom.com is an online retailer that specializes in discount computer hardware and software, and consumer electronics. They offer a rich inventory of hundreds of products that are in constant rotation. The focus of their online store is "The Daily Deal," which features a new, deeply discounted item every day.

iGoDigital, CowBoom.com's development partner, engaged KA+A to help them face the challenge of entering a marketplace dominated by a handful of major competitors. For all intents and purposes, inventory and price had become commoditized, leaving essentially no opportunity for differentiation in those areas. Instead, CowBoom.com would need to develop a powerful brand identity and positioning strategy to effectively set itself apart from the competition.

After a review of the competitive landscape, the team at KA+A quickly realized that CowBoom.com had a singular opportunity to use a well designed user experience asits key differentiator. Most competing sites provided a messy potluck of products and price tags that succeeded primarily in overwhelming users. By contrast, CowBoom.com would utilize a polished visual identity and an elegant website design to give their users a cohesive and enjoyable experience.

To achieve this objective, KA+A designed and developed a new visual identity along with hi-fidelity website prototypes that a development team translated into a functioning online store.

We crafted a fresh and modern corporate identity and extended the look and feel of the brand to every element of the firm's presence, including the office itself. The Alerding Castor brand is represented in every touch-point that the firm and its staff have with its clients. Since its founding a little over one year ago, Alerding Castor has grown dramatically, adding numerous, high-profile technology companies to its growing roster of blue-chip clients. By defining a guiding vision and cohesive brand identity from the outset, Alerding Castor is uniquely positioned to capitalize on its early success.