The sum of all customer interactions with your brand is the user experience. The user experience is defined by every aspect of your brand, product, and organization’s packaging and delivery.
We have built a unique experience design practice that marries branding, strategy, and user-centered design. Our approach allows us to craft solutions that can be applied to a broad spectrum of products, services, organizational challenges and development initiatives.
Our technical expertise and understanding of the web-based development process sets us apart from traditional design firms and agencies. We understand the designer-to-developer workflow and work in close collaboration with our client’s management, product development, and marketing teams.
Our cross-disciplinary teams and iterative approach to design enable us to create complete solutions tailored to your organization and development cycle.
Every experience design program that KA+A embarks upon begins with in-depth research and analysis. By exploring relevant markets, target users, existing offerings, and applicable technologies our team, as well as yours, will be ideally positioned to offer the most compelling and actionable recommendations.
- Opportunity research
- Experience audits
- Competitive analysis
- Trend analysis
- User research
Developing a product or service strategy that is desirable, feasible, and viable is an essential component of developing a winning user experience. Our team works with client stakeholders to develop conceptual frameworks (Big Ideas), that clarify the goals and value proposition of the business, product or service. Once a defined strategy emerges, KA+A works with clients to deliver functional requirements and product visualizations.
- Innovation workshops
- Conceptual framework
- Requirements analysis
- Product visualization
Interaction design is based on an understanding of real users - their goals, tasks, experiences, needs, and wants. By defining the structure and behaviors of interactive products and services our team develops efficient, effective, and satisfying user experiences. This essential step in the design process promotes the success of products and services by reconciling user needs, business goals, and technical realities.
- Information architecture
- Nomenclature and labeling
- Interaction mapping
- Wireframe development
- Usability testing
Customers experience products and brands through the lens of the user interface. To be successful, you want them to focus on their tasks, not the application interface. That's why great visual design is imperative to the success of any development project. Visual design combines brand strategy with product development and provides a platform for your business, product, or service to provide the best possible user experience.
- Interface design
- High fidelity prototyping
- Graphic standards
Insuring the great ideas make it from the back of the napkin to the consumer in one piece can be a challenge. We are able to provide implementation support for projects both large and small.
- Staff training
- Implementation audits
