Hire Me HeadBlade – Advancing your Career and Brand through Social Media

One week ago, on December 1st, HeadBlade, the leader in head shaving razors and headcare products for head shavers, tweeted that they were looking to hire someone to lead their Social Media and Interactive Marketing. Within 24 hours, a candidate's social media plan unfolded before their eyes. A concerted effort linking a blog with Twitter and Facebook grabbed their attention - and wowed the likes of Debbie Weil, author of The Corporate Blogging Book and blogging consultant; Joe La Puma, Editor for Complex Magazine; Lance Moore, New Orleans Saints(#16); and the Career Builder Blog (written by Chris Baggott, CEO/Founder of Compendium Blogware).

5 years ago, Eric Romer of Indianapolis, who had been BBC (Bald-By-Choice) since 2002 in his…

Webfonts Update: WOFF and TaaS

webfonts_img

When I last blogged about webfonts back in March 2009 there was no clear-cut direction that type foundries or browser developers were headed with regards to using real fonts on the web. Designers were fed up with using the same short list of system fonts on their websites, and the only options at the time that allowed the use of non-system fonts were using images or Flash/JavaScript-based workarounds. In the last few months there have been many interesting developments, with two options currently leading the race.

@font-face and WOFF
The @font-face rule has been around for over 10 years, first making an appearance with CSS2. It has remained largely under-used due to differences in each browser’s font…

Bigger Ideas Conference Video Available

The gang over at SmallerIndiana, have posted all of the video content from the Bigger Ideas Conference. If you missed the event, head on over here, to catch-up on what you missed out on.

Kristian Andersen from Smaller Indiana, Bigger Ideas on Vimeo.…

Mint Founder Aaron Patzer – Advice for Start-ups

I thought this was a pretty interesting presentation by Mint CEO Aaron Patzer. The same Mint that just sold to Intuit for 170 Million. He shares his thoughts on selecting co-founders, how to dole out equity, what to pay employees, etc. It's a pretty revealing look into Mint's early days. The slide presentation, compliments of TechCrunch, can be found below. Startup Building 101 -

Instant Blog Post for Twitter.

I recently stumbled across Screenr, an online screencasting tool that offers "Instant screencasts for Twitter." True to its word, Screenr is a very easy way to capture screencasts and then share them on Twitter OR anywhere you'd prefer on the Internet. The application works in a very similar way to Jing and Screenjelly and desktop applications like Captivate and Camtasia, but Screenr ends up owning the content, posting the screencast to it's own unique URL and to a constantly updating public stream.

However, I'm not exactly sure what, if anything, this screencast recorder has to do with Twitter. From what I can tell, absolutely nothing. But I guess that's one way to draw mass appeal to a new product: say it's for Facebook…

Web 2.0 & The Future of Software Panel at Camp Hern 2009

This weekend, I had the opportunity to moderate (which is a bit of a stretch) a panel discussion on Web 2.0 and the future of software development at Camp Hern. Camp Hern is an informal gathering of mid-career executives and seasoned business leaders that takes place in various locales every year. This year's event took place from August 28-30 in Chicago, IL.

Our expert panelists for the discussion were Jason Fried, of 37 Signals (developer of BaseCamp), and Chris Baggott, of Compendium Blogware (and one of the founders of ExactTarget).  The discussion was highly interactive and felt a lot more like a casual conversation, rather than a typical panel discussion. We gathered around an outdoor fireplace, at our host's home in…

Keeping it Simple

About a month ago we wrapped work on a UX project for a web based health and fitness tool called Graphite (site launching soon). The tool helps users achieve weight loss and maintenance goals by tracking the calories they consume (eat) and the calories they expend (exercise).

The advantage Graphite has over more 'full featured' competitors is its simplicity (most competitors include things like exercise videos, fitness groups, profile pages, competitions, recipes, blogs, forums, calculators…). By being very intentional about limiting functionality, Graphite minimizes the effort and cost involved in integrating the tool with one's life. The painlessness of adoption ensures that users utilize the tool more frequently, and decreases the odds of attrition over time.

The simplicity of Graphite is of great benefit to its users. But, it was…

To Have a Hunch.com

The late Dr. Seuss once said, “Only you can make your mind up! You’re the only one!”

As of yesterday, his theory is up for debate.

For the dithering souls of this world, Flickr’s co-founder has created Hunch.com--a website committed to helping you make decisions.

This could be beautiful. This could be tragic. I just don’t know.…

Web Conferencing Trials

After my free GoToMeeting account expired, I dove back into the sea in pursuit of a new solution. It's not that I was unhappy with my GoToMeeting experience - it was great actually. It was just hard to rationalize paying for a solution whose invoices happen more frequently than the need to use the tool.

I found a lot of me-too alternatives out there, but after cutting the ones with poor web design, no demos, or required a Credit Card for the trial - I was left a pretty trim list.

Yugma
Yugma is to GoToMeeting like Blackle is to Google (i.e. same results, different look & feel). It's free up to 20 attendees, and includes Skype integration, screen sharing, file sharing, and more…

Web Sprawl (I) : Ghettos

We all know when we have driven into a rundown part of town - we see broken down homes, cars parked on blocks, overcrowding, graffiti - general chaos and disrepair. But what does being "ghetto" look like in that other domain - the Internet? Is it animated gifs, link farms, or bad design? Or does it have nothing to do with looks?

The visual is something we heavily depend on as a quality indicator when it comes to the web, but I think there's another indicator that should be considered - popularity - and it comes before the looks ever go bad. You're probably scratching your heads and thinking, "Isn't popularity a good thing?" The answer is yes.... and no. Being popular means you're admired by many…