Jared Brown is the founder of Talentopoly.com, a web startup improving the job hunt by helping talented candidates be found. Candidates can free their resumes from the pay walls of other job sites by hosting their resume publicly on Talentopoly.

We all know about outsourcing and offshoring. If you’re like me the word offshoring conjures up thoughts of talking to someone with a thick accent in India while trying to understand why your computer beeps twice then flatlines when you press the power button. But if that’s offshoring, what’s INsourcing?

Indiana has lots of great universities. In fact several of them are top 10 for certain majors. The list includes the University of Notre Dame, Purdue University, Indiana University, Ball State University, and Rose-Hulman Institute of Technology. The list goes on. There are lots of great companies headquartered here. There’s Eli Lilly, Hill-Rom, ITT Tech, ExactTarget, and I couldn’t forget Steak ‘n Shake. INsourcing is the idea of using the local resources that Indiana produces. It’s the concept of aggressively hiring graduates from the state’s universities. It’s the idea of going after those who have been laid off or are moving on from some of the top companies. Too often Indiana is a stepping stone to greater things for many in their educational and professional careers. That’s not to say there isn’t local talent. I make a point of finding and meeting with talented individuals all the time. They’re not hard to find. Go to a Ruby on Rails meet up or an iPhone developers meeting. Check out an entrepreneur group or a CEO round table. Look at the test scores of young students in Indiana. You’ll be surprised how much talent there is. Did you know that Apple employs local talent and has them work remotely? I’m not talking about the guys in the Apple store. I’m talking about the people who develop code and design devices who are working right here. I was surprised when I found that out. Corn and soybeans aren’t Indiana’s largest export, talent is. If companies like Apple, Microsoft, and Google have realized this, our local companies need to as well.

So what is INsourcing? It’s the aggressive hiring and utilization of local talent and resources here in Indiana.