Below is a presentation on Personal Branding that I presented at the Notre Dame Campus Communicators Summit on January 7, 2010, in South Bend, Indiana.

Brand You : Personal Branding

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Let me come right out and say that I think the term “personal branding” is pretty lame, but there does seem to be some common understanding as to what the term means. So in the interest of fostering continuity and establishing a shared vocabulary, that’s what I’m running with. I hope that in 10 years, I will still be using Evian and Starbucks as brand examples. I’ve been doing it for 10 years and it still has legs.