I rarely swing off of Seth Godin. I get it – he’s a smart, charismatic, little guy, who’s figured out how to write a dozen 50 page books a year built around one catch phrase. He’s made a mint and garnered legions of devoted fans in the process.

But today, I’m giving it up for Mr. Godin. Big ups for his chat on thrashing, shipping, and blowing up balloons.