ExactTarget 3sixty User Experience Design

Doug Karr wrote a great post on his blog yesterday about the ExactTarget 3sixty Customer Portal. Kristian Andersen + Associates was tasked with the design and development of the user experience (research, strategy, concepting, user-interface, prototyping, etc.) for 3sixty. It was a great project, and by all accounts a quantifiable success. What has been really exciting to see however, is the way that ExactTarget has continued to innovate around the platform since it’s launch. Rather than sitting back and resting on their laurels, the ExactTarget 3sixty team has continued to add functionality and content at a breakneck pace. The result is a site that stays fresh and always promises something more to return visitors. It’s a great (maybe one of the best) example of how social networking platforms can be leveraged to create real and immediate value for both customer and client.