Define Daily (03) : Brandmark
Posted On
Fri 10 Jul 2009 at 1:47 PM
Posted By
KA+A Staff
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Define Daily (03) : Brandmark
A brandmark, also known as a logo, is an essential component of any successful branding campaign. It is a visual element of brand identity and can appear as a symbol, a wordmark, or any combination of these devices. When driven by strategy, it transcends mere aesthetics and provides measurable value to organizations that embrace it as a competitive advantage. A well-executed brandmark becomes a lifelong asset to an organization by providing visibility, power and cachet.
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