Is it just me or does Pepsi come across like an insecure 50-something that keeps chasing cool by going under the plastic surgeons knife. And every time Pepsi comes out from under the fog of anesthesia she holds up the mirror and is one step further away from her objective. When it came time to review Pepsi’s new design direction, the comments on Brand New were nothing short of brutal. It doesn’t help Pepsi’s cause either, that the “other” cola company seems to have a pretty much mastered brand and design on so many levels.

Pepsi’s latest identity makeover is reflected in this new can design. It’s modern, uninspired, and daring in all the wrong ways.

Coke’s latest update to its classic design were conducted by branding firm Turner Duckworth, who gets high marks for not confusing classic with mediocre.

Interesting side note: The Coca-Cola script was designed by Frank Robinson, the fledgling company’s bookkeeper.