Typographic Literacy: Part Two

Typographic literacy is on the decline, and subsequently a whole host of errors are now accepted as ‘the norm’. Below is an exploration of some of the biggest typographic faux pas, and the ways each should be corrected.

Double Spacing Double Spacing This convention harks back to the days of monospaced typewriters where it was common practice to insert a double space to distinguish the beginning of a sentence from the surrounding single word spaces. When using proportional fonts this really isn’t necessary, and is, to be brutally honest, just plain ugly.

‘Dumb’ Quotes Dumb Quotes Typewriters are also responsible for the introduction of ‘straight quotes’, non-specific quote marks designed as a space-saving measure for…

Typographic Literacy: Part One

The Wrong Way

Can you see what’s wrong with the statement above? Bad typography is everywhere. It can be found in magazine articles, outdoor signage, restaurant menus, billboards, newspaper and TV advertisements and all over the internet. Spend just 30 seconds looking it’s easy to find a whole host of typographic faux pas—incorrect hyphenation, ‘dumb’ quotes, double-spacing, widows, orphans, poor kerning… the list goes on. Typography is something every designer should deeply care about, which is why it pains me to see it abused so profusely. Typographic literacy seems to be on the decline, and as many designers who are not well-versed in typography move into teaching, they pass on little typographic knowledge to their students…

Radical Redesign: thesixtyone

thesixtyone, a Y-Combinator funded music exploration community, launched in early 2008. The service began life as a pretty typical web-based social networking site. Over the last couple of years, it has gone through some interface updates and improvements, but for the most part it seemed to toe the social network line with its user interface.

The image below shows the service immediately before the latest redesign. It was definitely clean, well organized, and functional. There are even some sweet keyboard shortcuts to make controlling the music easier!

Original Site

Last week thesixtyone distinguished itself from the web's pile of music recommendation sites by completely redesigning their service. The new design is bold and immersive. While a song plays, the…

France & Germany Break Up With Internet Explorer

I'm fed up with your kind!

Surprise, surprise. IE6 is back in the news. After hackers exploiting a weakness in IE6 launched an attack on Google and at least twenty other companies in China last week, Microsoft has issued a "critical" patch for it's dated web browser. Actually, this isn't so much news or a surprise really. When is Microsoft not fixing vulnerabilities in Internet Explorer 6? We can probably expect this sort of thing to happen for the next 4 years, until Microsoft stops supporting its abomination in 2014

The reason this specific incident is making headlines this week is because French and German officials are now making recommendations to not use Internet Explorer anymore, regardless of the version. Bravo. Microsoft instead…

Intuitiveness & Familiarity: iPhone App Interfaces

In the last few months here at Kristian Andersen + Associates, we have become increasingly more involved in iPhone application user experience/user interface design. Our existing experience with UX/UI design for the web was a great jumping-off point, plus we're all day-one iPhone users and are virtually tethered to them right throughout the day.

Our most recent app engagement began in the usual way, collaborating with the client on multiple rounds of wireframes and process maps, dialing in the inner workings and structure of the app itself. When we started to move forward into the initial visual prototypes the ideas for the navigation and overall aesthetic came fast, but we quickly realized something just didn't 'feel' right. It didn't take long before we realized why and just…

Software Training Insights from Gaming

Looking through a portal

A few months back I revisited a favorite game of mine — Portal. Portal is an extension of Valve's Half-Life series. In it, the player controls the protagonist from a first person perspective (you know, a first person shooter…). You begin your adventure locked in a cell in some kind of testing environment/laboratory. After being released from the cell, you're directed through a series of increasingly complex puzzle situations in which your goal is to progress through one test chamber and move to the next. Here's where the "portal" comes in. The solutions to these puzzles require the use of a portal gun, which creates two interconnected portal ends. Here's Wikipedia's description of…

The Science of Landing Page Optimization

scientist

Recently I was fortunate enough to become certified in Landing Page Optimization (LPO) after attending a one-day course presented by Dr. Flint McGlaughlin of MarketingExperiments, an internet-based research lab that conducts experiments in optimizing sales and marketing processes. The primary goal of LPO is to optimize the content and appearance of landing pages to make them more appealing to a target audience, in order improve the conversion rate of website visitors that become sales leads or customers.

Having been a designer for nearly 12 years I’ve designed my fair share of websites and landing pages, and I was skeptical about how much I could really learn from this course. However, as we dug deeper into the science of LPO I…

Today’s Brand Experience Design Links : 01/15/2010

A curated collection of blog posts and web links that address branding, user experience, and interface design.

William Poundstone has written a great book on pricing practices called – Priceless: The Myth of Fair Value. For anyone interested in crafting brand experiences pricing strategies should be an area of deep study and reflection.

We'll try not to get into the habit of posting blog posts that point to other blog posts, but The Most Relevant Identity Work of the Decade, as chronicled over at Brand New is worth a gander.

Online retailer Zappos has figured out how to actually productize their culture and market their business model to other retailers. It can be yours for just $4,000.

Andrew Chen makes a pretty compelling argument for the virtues of Low-Fidelity prototyping.

In this thoughtful post, …

Personal Branding : Brand You®

Below is a presentation on Personal Branding that I presented at the Notre Dame Campus Communicators Summit on January 7, 2010, in South Bend, Indiana.

Brand You : Personal Branding

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Let me come right out and say that I think the term "personal branding" is pretty lame, but there does seem to be some common understanding as to what the term means. So in the interest of fostering continuity and establishing a shared vocabulary, that's what I'm running with. I hope that in 10 years, I will still be using…

Share Your Most Successful Design Projects

Lately we've been talking a lot about the elements of a successful design project. We thought it would be interesting, and helpful to other readers, to hear a bit more about other folk's successes and how they were achieved. Tell us about the client, the challenge, and the solution.