Thoughts on innovation, design, and business.
Issue No. 10

Where Style and Substance Meet

I was recently asked to speak about the value of good web design at a digital marketing conference. As events like this often are, sessions were organized into tracks, in this case Science and Magic. The Science track was devoted to the numbers- and data-driven arm of digital marketing, while Magic described the role of design and creative. It's a common way of framing up the world; instinct versus evidence, gut versus data, numbers versus pictures.

Issue No. 8

The Problem Is You Don’t Know What Your Problem Is

In 1961, President John F. Kennedy issued an ambitious charge—that we send an American safely to the moon by the decade’s end. This was more than a call to technological achievement; it served as a symbol of the enormous potential of focused human effort, and a rallying cry that played a role in unifying a government and nation. Kennedy’s speech and Neil Armstrong’s subsequent first steps on the moon remain defining aspects of America’s story—its “brand.”

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