I like the apps I use during ordinary life. By ordinary life I mean life away from work. They help me stay thin. They help me connect with friends. They entertain me. They even address my spirituality. These are apps for life. Lifestyle apps. They treat me like a whole person. But work life is a different story.
Your value proposition – the reason your business exists – is to deliver specific experiences that cost you less to deliver than customers are willing to pay to receive.
The truth is, whatever you spend your days doing is what you spend your life on. If the work you're doing, or asking employees to do, isn't freighted with enough meaning to inspire a lifetime's dedication, you're missing something.
There’s something about the flight home. The pressurized cabin, being disconnected from the wired world below, and the heady, idea-filled exhaustion that follows close on the heels of a successful client meeting. Things feel clear. Big. Important.