Thoughts on innovation, design, and business.
Issue No. 8

The Problem Is You Don’t Know What Your Problem Is

In 1961, President John F. Kennedy issued an ambitious charge—that we send an American safely to the moon by the decade’s end. This was more than a call to technological achievement; it served as a symbol of the enormous potential of focused human effort, and a rallying cry that played a role in unifying a government and nation. Kennedy’s speech and Neil Armstrong’s subsequent first steps on the moon remain defining aspects of America’s story—its “brand.”

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